50% of black women believe that their natural hair and care are essential to their identities. Black men who change their hairstyle often report using the highest number of black hair products. In 2020, the beauty and cosmetics market fell by 8% as a result of COVID-19. Updated December 6, 2020. From a B2B trade show, it opened up to the public and became an event for consumers. The majority of major black hair product retailers are not black-owned. For years, Mr. Swarry, 48, known as Barber B, has built a reputation in an industry tailored to white customers for teaching trainees of all races to cut Black hair. 70% of black women read labels on hair care products, 26. Rising awareness of the benefits of natural hair care products is one of the key factors fueling market growth. An assessment of the competitive landscape and market shares for major companies. The market is expected to grow annually by 0.90% (CAGR 2023-2027). SoftSheen-Carson, Africas Best, Lusters, and Dr. Miracles contributed the greatest number of top-selling ethnic hair care products in 2014. There are also three types of stores: the boutique or concept store that will be attentive towards the merchandising, product selections, in-store design and layout and customer service like Les Secret de Loly or Provial Cosmetics. In 2019 and 2020, SheaMoisture led sales in the hair relaxer segment of the black hair care market. The sudden rise in CAGR is attributable to this market's demand and growth, returning to pre-pandemic levels once the pandemic is over. Selling products on Instagram? The UK organic beauty industry has recorded 10 years of sales growth, with sales in 2020 standing at 120 million. But exactly how much do these companies rake in each year? Do you think that by acquiring Carols Daughter, LOral finally understood that there was something to gain from the natural hair movement? In 2021, hair color sales grew amongst the black consumer base. Having a familiarity with Afro-textured hair would be an improvement.. Plus, receive other occasional bits we think you'll enjoy, like competitions and offers. Hair care is big business. For further analysis, we broke down the . Honestly, no one wants to go back to that look we have to be realistic. The main market driver for the growth is the increasing frequency . They invest a lot in hair care but dont necessarily know how to get the best value for their money. Hair wigs and extensions can be made using human hair or synthetic fibers . 32% of black consumers say they buy their hair products online. Brushing back the coils of her twist-out, Ms. Tomlinson said it had taken too long for broader society to recognize Afro hair as beautiful and worthy of care. Hair tint retouches have become more popular than highlights in the hair in 2022. Overall, how is the black hair care market performing? . 81% of black people say that hair and beauty products advertised through black media channels are more relevant to their needs. Shampoo is chemical, conditioner is chemical, glue used for weaves is chemical, there will always be chemical products. There is a lack of clean products in the natural hair care market than in any other hair market. In a study of hot oils, hair lotions, root stimulators, and leave-in conditioners marketed toward black people, researchers found that 80% of commonly-used products contained toxic amounts of hormone-disrupting chemicals. In 2019, the global hair care industry saw revenues of $12.9B. Low-income black consumers also make up 39.1% of hair and beauty spending, which is higher than middle- and high-income spending in this category. Mr. Swarry predicted that broadening training would be challenging. 22. Their contribution to the UK economy. Thats 18.9% of the total $3.04B market. Globally, L'Oreal generated the most revenue in the global beauty industry in 2019, amounting to $33.4 billion. When she suggested that trainees should learn to work on Black hair, her instructor said she could bring in only clients with normal hair to practice on. IBISWorld reports on thousands of industries around the world. Veelocks is a UK-based, black-owned wig brand. I think that the brands that dont make this jump, will miss a window of opportunity and run the risk of becoming irrelevant in 10 years or will simply be relegated as regional players outside of Europe. 8. ; According to Mintel, younger black women aged 18-34 are more likely to say that they use hair care products. The most searched for hair care brand in the UK is The Ordinary, with an average of . The number of hair salons in 2019 was 16,559, a 21% increase over five years (NHBF). All the facts about black hair you were looking for. document.getElementById( "ak_js_1" ).setAttribute( "value", ( new Date() ).getTime() ); 70+ Key Hair Weave Industry Statistics & Facts, 100+ Hair Extensions Industry Statistics & Facts in 2023. The average hourly wage for employed beauty therapists in the UK is 8.60, according topayscale(14k - 23k annually). For 2017, the England estimate (36.1 million tonnes) was . It's hard to fathom why so many huge companies . If youve grown up with a certain texture, you know how to manipulate it. Thats why they carry on with the Sunday Wash Day ritual, which was an African-American weekly tradition to prepare for church by steaming their hair at the hairdressers. A study looked at the percentage of black personal care products with toxic ingredients and found that 58% of hair products marketed toward black people contained one or more toxic ingredients. At some point, theres a limit to what shea butter can do unless we want weaves to look like those in the 80s. The black-owned Fenty Beauty brand, which was founded by Rihanna, made $72M in one month. Across the UK, cases of black children being punished for their hairstyles have escalated. How big is the beauty industry? Im not going to just sit down and be thankful for the bread crumbs that youve given me, said Ms. Tomlinson. It is estimated that 10 000 new products are introduced to the market annually. Save my name, email, and website in this browser for the next time I comment. According to data gathered by theOffice for National Statistics, there were 44,880 beauty and hairdressing businesses operating in the UK in March 2020. The last bastion of racial segregation lies in beauty products and hair salons. 90% of black women have had their hair straightened before. Will genuine access be opened up to people in our community? 45. The Afro Hair and Beauty Salon started out as a trade show that professionals from all over Europe attended. A five-year forecast of the market and noted trends. This woman is Agn, s Cazin is a voluble, energetic, exuberant but extremely quick-witted woman who has built her expertise in the matter thanks to her numerous experiences in the black cosmetics sector. Our clients rely on our information and data to stay up-to-date on industry trends across all industries. Financial status makes no difference amongst black consumers when purchasing natural hair care and styling products. Today, there are over 3000 black hair care brands that have popped up, that more or less do the same thing, so it has become an extremely competitive and fragmented marketplace. 27% of black consumers say they like to try out different hairstyles. Many of the women who work there are self-taught and are now being encouraged to broaden their skills with formal training. 23. Beauty industry giants are now at a crossroad, either they will fully embrace natural hair care products or they will have to think of new products that will fill the billion dollar void leftover from hair relaxers. Concretely the way it works is that brands sell their products to distributors and then the latter act as purchasing centers and choose what they want from the brands lines. Black women experience high levels of stigma and bias because of their natural hair among white women. ORS understands that being fun, playful and speaking to everyone is the secret to selling well. Canada's flower industry is worth $602 million. One unique global photoshoot was enough in terms of branding and no market localization was needed. There are currently 34M posts tagged under natural hair on Instagram. I want to spend on Black businesses, she said. More than half of black women have been unsuccessful in finding hair products suitable for their hair. 1 in Britains singles chart, opened a salon in the Brixton area of South London after being given a botched hairstyle. Hollywood waxing was the most popular treatment booked post-lockdown. 43. However, American hairdressers knew how to use and promote the line. There were13,046 barbershopsin the UK in 2019, up 64% from 2014. Each year black women spend billions of dollars on beauty and personal care products. Figure 29: Instagram Post - Rad Swan. As of 2019, there are over 700,000 hotels and resorts worldwide. 42. This outcome would result in a CAGR of 9% for the industry. Hairdressers also need to educate the consumer on how to use those products at home especially hair relaxers, because those can be the most damaging if badly applied. In 2021, the weave industry was worth $6.6B, up from $5.8B in 2020. With an annual growth rate of 4.75%, total revenue is expected to top $716 billion by 2025. The future will play out in the mainstream, distribution, digital and educational spheres. Some estimate that the global haircare market size will rise from $69 billion USD in 2016 to $87 billion USD in 2023.This article takes a closer look at the industry and presents some recent hair salon statistics. https://www.nytimes.com/2021/08/11/world/europe/uk-black-hair.html. Now things have changed, as more thought goes into deciphering digital, marketing and event planning budgets by country or zone. CHAYET CHININ 18. Then theres the Asian corner shop that lacks merchandising, customer service, nice in-store layouts and sometimes the products themselves can be expired. For Nicola Oates, 39, a newly certified white hairdresser from Tamworth, a very different message was given during her training course last year. LEEDS, England The purr of the gold clippers breaks the silence inside the Piranha Hair Studio as Qasim Sajjad teaches a lesson on how to cut Black hair. This is equivalent to every person in the UK spending 166 on personal care treatments yearly. We use cookies to guarantee you the best experience on our site. Pointing to a nearby customer with a small blond Afro in Elite Studio in Armley, Ms. Newton said, My daughter gets to see that. The revenue of the fragrance segment per individual was $29.22 in 2021. Black women, a part of the natural hair community, express more preference for natural hair than black women not a part of the community. If relaxers do come back in vogue, it wont be for the same reasons : it wont be to normalise your hair style or to find work or because kinky hair is considered ugly. Black women monetarily dominate the hair industry in the UK - accounting for 80 % of total hair product sales. The industry has been in recovery ever since. Zainab Swanzy, the author of the forthcoming book A Quick Ting On: The Black Girl Afro, said, Afro hair has pretty much always been ignored in mainstream U.K. hairdressing., She said the Black immigrants who arrived in the country after World War II known as the Windrush generation were advised to bring their own tools and products for their hair from the Caribbean, because once they arrived in the UK, not a single hairdresser would be able to help them.. LOral is a conglomerate that was never really interested in the black beauty market in the first place until they created Mizani in 1991. There were3,517 nail salonsin the UK in 2019, an increase of 56% over five years. Beauty salons, nail salons and barber shops were the top three retail categories with the highest growth. 19. TheNHBF reportedthat 60% of people working in hairdressing and barbering in 2020 were self-employed (up from 54% in 2019). All About Wavy Perm for Long Hair and 10 Styles to Try this Season, 33 Flattering Haircuts and Hairstyles for Round Faces, 13 Boho Box Braids and Twist Styles to Give You Wanderlust Vibes, 20 Side Part Hairstyles for Every Hair Length, 20 Shades of Brown Hair and How to Pick the Best for Your Skin Tone, Is Rice Water Good for Hair Growth? Brand. Black women experience high levels of anxiety over their natural hair. THE VALUE OF EVENTS. (Research and Markets) #2. What really happens is that some countries have better distributors that are going to choose larger product lines. The answer is still murky, partly because the industry is sprawling and decentralized, with at least six licensing organizations that certify the thousands of stylists produced by training schools every year. The US online flower shop industry grew by 8.5% between 2015-2020. And of course, much more. With sales of $13.6M, Organic Root Stimulator led the ethnic hair care market in 2014. We get to see ourselves.. In Europe, the biggest market is France then its the United Kingdom. In May, after several years of lobbying by advocacy groups and a leading fashion magazine, the Hair and Beauty Industry Authority said it was updating its certification standards so that hairdressers can meet the needs of the U.K.s diverse community.. Read on for some amazing stats. Sundial Brands, including the Madam CJ Walker styling and treatment line, launched the second-highest number of ethnic hair products from 2014 to 2016, with 20 total launches. 49. 87% of black women say that health and safety are their most significant concerns when it comes to buying personal care products. 14. However, there is one woman who saw the tide turning, and today she finds herself at the center of a booming sector valued at around billions euros. . There was amassive growth of 54%in the number of hairdressing, barbering and beauty businesses across the country over the five years up to 2020. The societal need for the shift is evident, but a new independent report published this week . Thanks for signing up to being prepared and protected. (Research and Markets) The growth rate of the global web-to-print market is 6.2%, with an estimated value of $1500 million by 2027. 20% of natural hair product consumers express difficulty finding various products suited to their hair care needs. (ReportLinker, 2020) The sharp upturn in growth in South and South-East Asia in 2018 will slow down this year. In some cities, merely getting an appointment can take weeks. What are the specificities of the French, British and American consumer? The market for men's skincare products was worth $12.34 billion in 2021 and is forecasted to grow to $18.92 billion by 2027. They understood that there was something at stake in the natural hair movement, but they didnt know how to go about it properly as they used the same trite strategies. Theres a lot of work involved. Anyone can read what you share. Globally, the industry is strong and only getting stronger. COVID Recovery; Improvements to education and training ; . Hair extensions have remained extremely popular among many high-profile black women, such as Janet Jackson, Black hair is very diverse, and there are no limits to the type of texture, People that have fine, thin hair have always searched for a way to naturally grow, In 2021, its increasingly common to see black men and women sporting natural hairstyles. The Hair Salon US Market Size is $46.2B in 2022. With Britain now grappling with how to confront racial inequality, the styling of Black hair has assumed growing political and cultural resonance, including books, documentaries and advocacy campaigns on the subject. Also, fun fact! Were answering these questions and more in this guide. They wanted it to be a luxury product for hairdressers to use, but it was a major flop here. You know the Afro Hair and Beauty Salon in London and the Natural Hair Academy (NHA) in Paris very well. This DIY self-care movement that took hold across the U.S. in the beauty and personal care industry resulted in an impressive 16% dollar growth across all channels in 2020. . In 2020, the global market for web-to-print was estimated at $983.4 million. Read the 120-page report with TOC on "Haircare Market in Africa Analysis Report by Product (Shampoo, Conditioner, Hair color, Hair styling products, and Other haircare products), Distribution . Black styling product spending surpassed $1.4B in 2020. However, both events have blind spots as they havent fully understood that the future of beauty resides in lifestyle and B2B and B2C experiences, which is something that Essence Festival does really well. Mainstream hair brands like Sundial are coming out with new black hair care lines mainly through the acquisition of independent and often black-owned hair product brands. The black woman is very demanding in terms of product quality: either she finds store bought products that correspond to her standards or she makes her own, hence the proliferation of DIY beauty and use of kitchen cabinet ingredients. In 2019, the global hair care industry saw revenues of $12.9B. There was a point where panic reigned among the leading brands of that time because they didnt know what to do anymore since women for the most part no longer wanted their hair relaxed. Detailed research and segmentation for the main products and markets. Just in patches, she said, laughing. 2. Distribution here is also complicated because there are too many networks, like for example in the distribution of hair extensions. . 36. What Rihanna did with Fenty Beauty was heading straight into the mainstream by allowing consumers to find the right products that work for any skin tone, type, complexion etc. The geographical breakdown goes like this: North East 2,020North West 5,425Yorkshire and the Humber 3,690East Midlands 2,980West Midlands 3,815East 3,875London 7,015South East 5,425South West 3,110Wales 2,155Scotland 3,810Northern Ireland 1,560. The black population in Canada is 5 times larger than the Korean population, but Korean-owned hair care brands dominate the Canadian black hair product market. According to some estimates, black consumers spend $473M on hair products annually. About 57% of nail technicians are self-employed, meaning approximately 43% are in employment. If you dont understand the French mentality or have a strong network of relationships here its hard to find success. The Great Britain toiletries and cosmetic industry sales stood at 8.7 billion in 2020, this is 580 million less than 2019. Even if most women today have embraced their natural hair, the natural hair care sector value does not equate hair relaxers market value. Conversely, current smaller brands dedicated to women of color operating under new business models have the opportunity to include all types of women from various origins who can identify with the products. 32. 59% of Black British women shop at independent retailers for hair products, compared to 18% of African American Women, 30% of Black European Women, and 37% in . Thailand earns $81 million a year from exotic orchid export. Agns Cazin is a voluble, energetic, exuberant but extremely quick-witted woman who has built her expertise in the matter thanks to her numerous experiences in the black cosmetics sector. Detrimental effects of using chemical-based shampoos and conditioners, such as bad hair quality and rough scalp, have goaded consumers to opt for natural hair care products. 13. They like taking risks and they encourage women to show off their style! However, they will become the fasting growing region from 2019 to 2023. 58% of black women aged 1824 say they use edge control products, compared to only 26% of black women of all age groups. 40. black women experience high levels of anxiety than white women. And in 2020, a teenager was awarded 8,500 pounds (about $11,800) in an out-of-court settlement after being repeatedly sent home from school because of her natural hair. Her hair symbolizes an identity, a culture, a fight Sometimes you want to tell them to take a chill pill, but its France the land of passion and intensity. 1 in 4 black women have difficulty finding products for their hair. 43% of black women say they use 5+ hair products. Their products are very present in the provincial regions of France and they target the right consumers who buy into their offering. To improve your experience with us, we use cookies for analytics and personalised advertising. The Afro Hair and Beauty Salon started out as a trade show that professionals from all over Europe attended. Currently wholesale is also an issue because some wholesalers are scared to purchase products that are too specific and niche, so brands dedicated to people of color feel overlooked. During COVID-19, black women were 2.4 more likely than white women to purchase hair treatments. Face treatments post-lockdown, possibly due to mask-wearing induced skin problems. We will use more subtil methods such as keratin, brazilian blowouts, more sophisticated flat irons. 43% of black spending power can be attributed to women. Fola Kassim working on a customers hair at Peckham Palms salon in southeastern London. Hey! The market is performing well overall because there is still a big demand, however its not doing as well as a couple years back when there was a real frenzy from consumers who were purchasing the latest products at the height of the natural hair movement. Black women spend the most (9x more) on natural hair care products than non-black consumers of all genders. In contrast to the hair and barbershop industry, nail businesses have a healthy influx of entry-level employees. White women rate black hair as less beautiful, less sexy/attractive, and less professional than straight hair. No such thing as bad publicity? Other beauty treatments increasing in demand include: Dermaplaning, which has been steadily growing in popularity (up 621% in 2019 compared to 2018). Its a more versatile way of being thats different from the archetypical church going boujee African-American woman that Beyonc represents with her safe honey blonde hair. Approximately 65% of services fell into this category. Godrej, Great Lengths, and Evergreen Product Group. The natural hair movement began in the 1960s as a way for black people to reclaim their natural textures after decades of hair-based discrimination. Key Hair Weave Industry Statistics. Market Research reports that in the US alone, the hair care business is over $83 billion, with women being the primary consumers of products in the hair care industry. Other salons sometimes turn away Black customers, saying that their stylists are not trained to help them. L'Oral remains the top player in the beauty industry, with nearly $11 billion more in sales than second-place Unilever. Hair extension Market Size was valued at USD 6.8 billion in 2022. Then they acquired Soft Sheen Carson who carried the brand Dark and Lovely in the early 2000s and Carols Daughter in 2014. Need some help with your hair? And which products are the ethnic hair and beauty aisle lacking? In the 1970s, professional Afro hairdressing was a lonely endeavor in Bradford, a city in northwestern England. The natural hair care market is estimated to have a growth rate of 4.7% annually from 2019 . Skincare products make up 42% of the cosmetics industry, representing the largest segment of the market. And of course, much more. IBISWorld's statistic shows that as of 2023 the market size of the Hair Salons industry is $49.7bn an increase of -3.77% from 2022. In 2016, perms & relaxers were the most popular hair service provided to black customers. The US is the leading country globally in the hair wigs and extensions market. Most of the beauty products that cater to black women are produced in Asia, why is that? As with Marjorie Joyner, Rose Meta Morgan opened her first salon, the Rose Meta House of Beauty, albeit decades later in 1945, in New York. LOral is a conglomerate that was never really interested in the black beauty market in the first place until they created Mizani in 1991. From 2012-2017, the industry saw an annual average growth rate of 1.8%. Studies show that black consumer spending increases with the number of black hair and beauty products available. Incorporate elements of "fun" and self-care into wash-day rituals. This. Here are ten more important haircare industry statistics: In 2016, the United States hair industry statistics show more than 33% of the beauty and personal care segment worldwide, with 15% of the sales focused on haircare. They didnt understand that there wasnt a strong network of Afro hair stylists across France. From 2014 to 2016, SoftSheen-Carson released five new ethnic hair care products, Curls and Advanced Beauty each launched three new products, Miss Jessies and Mizani put out two new products, and Beautyge, Black Onyx World, and Andre Walker Hair each released one new ethnic hair product. In some cities, merely getting an appointment can take weeks . We explore all of this below. Activilong is trying to clean up their ingredient list in their products to make it more natural and safe and theyve put a lot of effort towards their communications strategy. The black hair industry is worth an estimated 88 million, with black women spending six times more on hair care than their white counterparts. Rising awareness related to the benefits of natural hair care products is one of the key factors fueling market growth. According to the most recent data, the top five ethnic hair care products in the US are Organic Root Stimulator, SoftSheen-Carson Dark & Lovely Health, Africas Best, Lusters Pink Smooth Touch, and African Pride Olive Miracle. Twenty years ago, when there were only a couple of hair relaxing brands in the world, it was easier to generate billions of dollars per year. Feb 2, 2022. 7. Subscribe today for the latest news on Hair, Beauty and the Barber industry. 38% of black hair consumers express a desire to try new styles. 24% of black consumers exclusively buy hair products online, which represents a 9% increase from 2016. They wanted it to be a luxury product for hairdressers to use, but it was a major flop here. Advanced economies experience somewhat sluggish growth in 2019. This is potentially the new frontier in black hair care, as filling this market void can make for a very lucrative endeavor. This was followed by hair colour appointments, with demand peaking for a full head of highlights or a balayage. 37. The Asia Pacific region, including China, has the biggest beauty industry market share, at 46%, followed by North America at 24%, and Western Europe at 18%. Black consumers make up the bulk of spending. In the US, the personal care industry, including hair care products, generates $98B in annual sales. "They'll be end-to-end distribution for hair products and extensions, and more black-owned beauty . Personal funding . The preservation of Black-owned hair salons is deeply personal to Ms. Newton, who shaved off her chemically straightened hair to encourage her daughter to be proud of her own natural hair. The North American construction industry slows down to 1.2% and Western Europe to just 2.2% in 2019. Thats when you need treatment and professional liability insurance. Black women spend billions of dollars on natural hair care and beauty products. You dont need to be black to have dry skin or curly hair. The cosmetics industry is growing at a rate of 5.3% each year. 34. However, in 2021, product claims drive black consumer purchases more than ingredient lists. During the first UK lockdown of 2020, the hair product that became most searched for in the UK was hair clippers, whose searches went up almost 700%. But what's clear is that the sector was experiencing a boom period in the years prior to the crisis. In 2021, the weave industry was worth $6.6B, up from $5.8B in 2020. As far as product offering goes, there is still a gap in the market for products that aid in the maintenance of hair locs. In-depth industry statistics and market share insights of the United States Hair Care Market sector for 2020, 2021, and 2022. Figure 31: Instagram post - Dove x Brother Vellies. The NHAs business model is very attractive though because organisers understand the appeal of giving away hair care kit boxes, having POS advertising and promotions, merchandising, and a live concert, overall creating a fun environment that engages young people throughout the event. Its not as easy as just, Im going to learn Afro hair.. The US hair care sector is worth more than $83B, making it the largest hair care market in the world. Shampoo and conditioner sales have continued to grow among black consumers in 2019 and 2020. Black women spend more money on products for their hair than white women. 24. She earned her certification early on, but was trained only on European hair. As of March 2020, the exhibition and events industry had lost 14.4 billion euros (16.5 billion USD). If relaxers do come back in vogue, it wont be for the same reasons : it wont be to normalise your hair style or to find work or because kinky hair is considered ugly. The more we educate the youth on how to take care and love their hair, the less therell be a need for relaxers. This seems like a commercial misstep. There were8,677 beauty salonsin the UK in 2019, a huge 73% increase in businesses since 2014. What is the market size of the Hair Salons industry in the US? 94% of people working in beauty in 2019 were female. She previously studied economics and journalism at college. Hispanic and Black women are the major investors of US personal care sales, including natural hair products and accessories. The United Kingdom Hair Care Market research report provides a comprehensive outlook of the market size and an industry growth forecast for 2023 to 2028. Anyone running their own hair or beauty business needs to think about getting the right insurance protection. Emma Dabiri, a television presenter who is the author of the 2019 best seller Dont Touch My Hair, said she often had to do her own hair before taping an appearance. Ten years ago, there was nowhere we could go to learn to cut Black Afro hair, Mr. Swarry said, referring to the way Black British people describe their coily or kinky-textured hair.